Festive Behavior

As a college student, I spent:

1. Most of my time thinking about music festivals.

2. Most of my energy enjoying music festivals.

3. All of my money — every last cent — buying tickets for music festivals.

To me, a music festival is freedom. Freedom to:

1. Exist completely in the moment

2. Connect with other people implicitly, in a way that doesn’t need words — just satisfied smiles and slack-jawed wonder.

3. Leave behind the conventions that govern our lives — even if it’s just for one hour, or one minute, or even one second.

I was lucky. I went to school in a place where truly beautiful festival experiences were just a short drive away. My favorite was the Coachella Valley Music and Arts Festival, held every year at the Empire Polo Club in Indio, California. It’s the perfect way to spend a weekend, if you ask me.

I saw things there that I didn’t know were possible — stunning syntheses of shape, texture, light and sound that electrified my senses and inspired my imagination. I learned that there are some truly remarkable, creative people on this planet, people who can stir emotions inside you by using inanimate objects like projectors and boxes and mixers and amps.

Most importantly, I noticed that, despite what social media or the newspaper or the government might suggest, nothing brings people together, builds community, and creates genuine empathy between human beings like music, and shared musical, artistic experiences.

So, as graduation neared, I was forced to weigh my the ideals of my education (in political science and journalism) with the simple lessons of my passion (for music).

I decided, eventually, to return to the country that birthed me, armed with a naive goal and some wonderful memories.

I wanted to create a festival that would affect people as profoundly as Coachella had affected me, in the hope that they could go forth into the world happier, more positive, and more at peace with themselves and each other.

On December 21st, we take a (small) step in that direction, in Bangalore. We’ve got the team from Vita Motus, the same people who created the Do Lab and Amon Tobin’s ISAM show at Coachella, working on Indian soil for the first time. We’ve got Nero andRusko joining them for bass earthquake of serious magnitude. We’ve got a visual spectacle that will hopefully open minds, the way mind was on a sunny Californian lawn.

It’s the first time that anyone in India has added technology and visual art into the music festival formula. Are you joining us?



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